77ace Privacy Policy

1. Introduction

This Privacy Policy ("Policy") is issued by 77ace ("the Company", "77ace", "we", "us", "our") and describes how we collect, use, disclose, and protect personal information provided to us by individuals ("you", "your", "the Player") who register for and use the 77ace online casino and sports betting platform, including our website, mobile applications, and all associated services (collectively, "the Platform").

By registering an account on the 77ace Platform, you acknowledge that you have read and understood this Policy and consent to the collection and processing of your personal data as described herein. If you do not agree with this Policy, you must not use the Platform.

This Policy should be read in conjunction with the 77ace Terms & Conditions and the Responsible Gaming Policy.

2. Personal Data We Collect

77ace collects personal data in the following categories:

• Registration data: Full name, date of birth, Pakistani mobile number, email address, residential address, and chosen username at the time of account creation.
• Identity verification (KYC) data: Copies of government-issued identity documents (CNIC, passport), proof of residential address (utility bill, bank statement), and — where required — selfie or video verification to confirm document authenticity.
• Financial data: Payment method details provided during deposit or withdrawal (JazzCash mobile number, Easypaisa account details, bank account name and number for HBL, UBL, Meezan Bank, Bank Alfalah transactions). Full card numbers are not stored by 77ace; payment processing is handled by third-party PCI-DSS-compliant processors.
• Transaction data: Records of all deposits, withdrawals, bets placed, games played, bonuses claimed, and PKR amounts involved.
• Technical data: IP address, device type, operating system, browser type, session duration, and page interaction data collected automatically when you use the Platform.
• Communications data: Records of your correspondence with 77ace support, including live chat transcripts, emails, and any documents submitted.

3. How We Use Your Personal Data

77ace uses the personal data collected for the following purposes:

• To create, manage, and administer your 77ace account
• To verify your identity and age (18+) in accordance with our KYC obligations
• To process deposits and withdrawals in PKR via your chosen payment methods
• To provide and personalise the betting and casino services you access on the Platform
• To detect, investigate, and prevent fraud, money laundering, and other prohibited conduct
• To comply with legal, regulatory, and licensing obligations applicable to 77ace
• To send you transactional communications related to your account (deposit confirmations, withdrawal status, security alerts)
• To send promotional and marketing communications, subject to your consent and opt-out preferences
• To improve the Platform through analysis of aggregated, anonymised usage data
• To apply responsible gaming tools and interventions, including monitoring for problem gambling indicators

4. Legal Basis for Processing

77ace processes your personal data on the following legal bases:

• Contractual necessity: Processing required to perform our obligations under the Terms & Conditions you accepted at registration — including operating your account, processing payments, and delivering the gambling services.
• Legal obligation: Processing required to comply with applicable anti-money laundering (AML), counter-terrorism financing (CTF), KYC, and other regulatory requirements.
• Legitimate interests: Processing for fraud prevention, security monitoring, platform improvement, and responsible gaming purposes — where these interests are not overridden by your rights.
• Consent: Processing for marketing communications and non-essential cookies, where we have obtained your explicit consent. You may withdraw consent at any time.

5. KYC & Identity Verification

As an operator of a real-money gambling platform, 77ace is required to verify the identity of all players before processing withdrawals and, in certain circumstances, before allowing continued access to the Platform. This process — Know Your Customer (KYC) — requires you to submit documentation confirming your identity, age, and residential address.

For Pakistani players, the primary accepted document is the Computerised National Identity Card (CNIC). Passports are also accepted. Proof of address may be provided via a recent bank statement, utility bill, or other official document bearing your name and address.

KYC documents are stored in an encrypted database and accessed only by authorised compliance team members. They are not shared with third parties except as required for verification purposes (e.g., third-party identity verification service providers operating under data processing agreements with 77ace). KYC data is retained for the period required by applicable law following account closure.

6. Payment Data

When you make a deposit or request a withdrawal on 77ace, you provide payment information such as your JazzCash mobile number, Easypaisa account details, or bank account information. This data is used solely to process the relevant transaction. 77ace does not store full payment card numbers on its own servers. All payment card transactions are routed through third-party PCI-DSS-compliant payment processors who are contractually prohibited from using your data for any purpose other than completing the transaction.

Transaction records — amounts, dates, methods, and outcomes — are retained in your 77ace account history and in our compliance records for the period required by applicable regulations.

7. Cookies and Tracking Technologies

77ace uses cookies and similar tracking technologies on the Platform for the following purposes:

• Essential cookies: Required for the Platform to function. These include session cookies that keep you logged in and remember your preferences during a session. They cannot be disabled without impairing Platform functionality.
• Analytics cookies: Used to collect anonymised data about how players navigate and interact with the Platform, enabling us to identify areas for improvement. This data is aggregated and does not identify individual players.
• Preference cookies: Store your language, display, and other user interface preferences between sessions.

You can manage or disable non-essential cookies through your browser settings. Please note that disabling cookies may affect the functionality of certain Platform features. 77ace does not use third-party advertising or retargeting cookies.

8. Third-Party Data Sharing

77ace does not sell, rent, or trade your personal data to any third party for commercial or marketing purposes. Personal data may be shared with the following categories of third parties, strictly as necessary:

• Payment processors: JazzCash, Easypaisa, HBL, UBL, Meezan Bank, Bank Alfalah, and other payment service providers, solely to facilitate transaction processing.
• KYC and identity verification providers: Third-party services used to verify the authenticity of identity documents and age, operating under data processing agreements.
• Game software providers: Licensed casino game studios whose titles are hosted on the 77ace Platform. These providers may receive technical session data necessary for game operation.
• Legal and regulatory authorities: 77ace may disclose personal data to law enforcement, regulatory bodies, or courts when required to do so by law, court order, or regulatory obligation — including AML and CTF reporting requirements.
• Corporate successors: In the event of a merger, acquisition, or sale of 77ace's assets, personal data may be transferred to the acquiring entity subject to equivalent data protection obligations.

9. Data Retention

77ace retains personal data for as long as your account remains active and for a minimum period following account closure as required by applicable law and regulation. Specifically:

• Account and transaction data is typically retained for a minimum of five (5) years following account closure to satisfy AML and regulatory record-keeping requirements.
• KYC documentation is retained for the period specified by applicable law in the jurisdiction governing 77ace's operations.
• Support communications are retained for a minimum of three (3) years for quality assurance and dispute resolution purposes.
• Technical and usage data collected via cookies and analytics may be retained in anonymised, aggregated form indefinitely for platform improvement purposes.

Where retention is no longer necessary and no legal obligation requires continued storage, personal data will be securely deleted or anonymised.

10. Data Security

77ace implements industry-standard technical and organisational security measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction. These measures include:

• SSL/TLS encryption for all data transmitted between your device and the Platform
• Encrypted storage of sensitive personal and KYC data at rest
• Role-based access controls limiting data access to authorised personnel only
• Regular security assessments and penetration testing of Platform infrastructure
• Two-factor authentication options for player accounts

Despite these measures, no internet transmission or electronic storage system is 100% secure. 77ace cannot guarantee absolute security of your data. In the event of a data breach that poses a risk to your rights, 77ace will notify affected individuals as required by applicable law.

11. Your Rights

Subject to applicable law, you have the following rights with respect to your personal data held by 77ace:

• Right of access: You may request a copy of the personal data 77ace holds about you.
• Right of rectification: You may request correction of inaccurate or incomplete personal data.
• Right of erasure: You may request deletion of your personal data, subject to 77ace's legal obligations to retain certain data (e.g., AML records).
• Right to restrict processing: You may request that 77ace limits the processing of your data in certain circumstances.
• Right to withdraw consent: Where processing is based on consent (e.g., marketing), you may withdraw consent at any time without affecting the lawfulness of processing carried out before withdrawal.
• Right to object: You may object to processing based on legitimate interests where your individual circumstances warrant it.

To exercise any of these rights, contact the 77ace support team. We will respond to data requests within a reasonable timeframe in accordance with applicable requirements. Identity verification may be required before requests are actioned.

12. Children and Minors

The 77ace Platform is strictly for adults aged 18 and over. 77ace does not knowingly collect personal data from individuals under 18 years of age. If we become aware that a minor has registered an account or provided personal data, we will immediately suspend the account, delete the associated personal data, and void any transactions. If you believe a minor may have accessed the Platform, please contact 77ace support immediately.

13. Changes to This Privacy Policy

77ace reserves the right to update or amend this Privacy Policy at any time. Material changes — those that significantly affect how your data is used or your rights under this Policy — will be communicated to registered players by email or via a prominent notice on the Platform prior to taking effect. Your continued use of the Platform following notification of changes constitutes acceptance of the updated Policy.

14. Contact

For any questions, concerns, or requests relating to this Privacy Policy or the handling of your personal data, please contact the 77ace data team via our 24/7 support channel accessible after logging in to your account. Our support email is provided below as plain text only — it is not a clickable link:

[email protected]

This Privacy Policy was last reviewed and updated in June 2026. 77ace reserves the right to amend this Policy at any time. Continued use of the Platform constitutes acceptance of the current Policy in force.